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4 Things Your New Marketing Site Must Do: #2 – Update Regularly
Our previous post, #1 – Tell Your Story Quickly, showed how to present what your company does as rapidly and effectively as possible. Now, we describe the kind of content you need to keep your site...
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Don’t Attack Russia In Winter – Targeted Online Marketing Domination Is Best
Every business wants to dominate its market. But most businesses waste a lot of time and money with broad, sweeping online marketing campaigns that yield disappointing results. At Workbox we have a...
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They’re Saying WHAT About Us? Online Reputation Management for Small-Cap...
The conversation starts like this: (Eric’s phone rings at 6:30 a.m. Pacific Time) CEO of Small-Cap Public Company: Hey, Eric. Some jerks are saying bad things about our company and stock on some...
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3 Free, Easy Tips For Small Business Websites: You Can Do Them Right Now!
Most small business customers are local. Also, most small businesses don’t have a lot of money to spend on online marketing. Fortunately, three of the most powerful local online marketing tools are...
View ArticleOnline Publishing: Lindsay Lohan vs. Immigration Reform – Which Is More...
The Good News There has been a lot of interest in Perfect Market, Inc.’s “Vault Index Summer 2010,” which argued that “hard” news stories are more profitable than “light” stories when the value of...
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WordPress Plugin: Track Clicks to Downloadable Files in Google Analytics
Workbox is proud to announce that we published our first WordPress Plugin! Click Here to Download the plugin Click Here to visit the WordPress plugin site. Description: Allows Google Analytics to track...
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Liquor License Connection: Revolutionizing the California Liquor License...
Workbox is excited to announce the launch of Liquor License Connection at http://ca.liquorlicenseconnection.com. This new business is changing the way liquor licenses are bought and sold in California...
View ArticleMobile First, WordPress Plugins, Analytics and … Cossacks!
The Workbox development, marketing and analytics team met in Nizhny Novgorod, Russia last week to outline our business goals and plans for the upcoming year. And, naturally, we did some “team building”...
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WordPress Permalink Problem – Change Categories, Lose Likes
Online marketers count social media “likes” and “shares” of blog posts to measure their content’s popularity and success. If these metrics matter to you, you should consider how you set up your...
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Is SEO Really Another Form of Advertising?
Be honest about resources – and expectations. What is the purpose of advertising on TV? Magazines? Billboards? What is the purpose of search engine or display advertising? What is the purpose of SEO?...
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Search Engine Marketing for Clinical Trial Recruitment: Opportunities and...
Your clinical trials team can successfully and cost-effectively run search engine marketing (SEM – can also be called pay-per-click/PPC) campaigns that will increase recruitment, but you’ll likely...
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Control, Position, Defend: 3 Hidden Benefits of PPC
Many businesses feel they should be doing SEM, but sometimes have a hard time measuring conversions or even defining what a conversion is for their online properties, particularly if they are in a...
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